![]() ![]() ![]() The company's biggest money-maker continues to be the iPhone and Apple has faced pressure to increase its revenue in other areas as sales of the flagship smartphones have been in decline. they defined personal computing, but they have been slow to evolve in the living room," said Gene Munster, a managing partner at venture capital firm Loup Ventures.Ī free app installed on Apple devices that works with providers could help Apple increase its presence in the home and further its strategy to increase its revenue in services from $37 billion in fiscal 2018 to roughly $50 billion in 2020. Analysts also said Apple could have brought more innovation to its device. Roku's cheapest device starts at $29.99, while Apple TV HD starts at $149. Part of that has to do with the cost of the devices. Since 2017, Apple has kept its roughly 13 percent market share among U.S.-connected TV users, while other competitors like Roku are expected to climb to 37 percent this year, according to research firm eMarketer. The new app is a shift in Apple's previous strategy of selling hardware that connects to television sets. They can also browse more 100,000 movies and shows on iTunes. Users can connect to their cable services and sign up for paid channels like HBO, Starz, Showtime and eventually CBS All Access through the app. ![]() The push comes as the Cupertino, Calif., tech giant expands its presence in entertainment, with plans to launch its own original shows and films under its new service Apple TV+ later this year.Īpple's TV app will be available in more than 100 countries, with content recommendations from more than 150 video apps and streaming services, including Amazon Prime and Hulu. Apple on Monday launched its new TV app, with new features including access to premium channels that allows users to download full episodes of popular series including HBO's "Game of Thrones." ![]()
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